The interest by region feature indicates in which regions a specific keyword is popular. Screenshot with "interest over time" for the term SEO of Interest by region The maximum value in this period was reached in the week of Jan 5 - and was therefore set to 100. The following figure shows that the search term "SEO" reached 77% of its maximum search volume in the last 12 months between Dec 29, 2019, and Jan 4, 2020. Non-real-time or historical data, which traces searches done as far back as the early 2000s.įor real-time data, it is also possible to select short time frames, such as the hour previous to the search.Real-time data, which offers insights into the 7 days prior to the search.There are two types of time-bound data available: Google Trends captures online interest in certain keywords or topics over a given period of time. In the main interface, the data are presented according to two criteria: interest over time and interest by region. Any data obtained via Google Trends can be downloaded in CSV format, embedded in another site, or shared, all from the main interface. Google Trends also provides sets of compiled data, such as recently trending searches and top trending keywords by year. This is the case of duplicate searches, such as those made by the same user or IP in a short time frame, searches that include special characters, and low volume queries. The data is obtained by comparing how often a given search term is typed into Google Search to the total number of inquiries made on that same engine. For example, a keyword with a score of 50 does not indicate that the keyword has been searched 50 times, but rather a mid-range level of popularity. Interest is rated on a scale of 0 to 100, with 100 suggesting peak popularity or highest search volume and 0 indicating there is not sufficient data available on that keyword. This will display a graph that represents the online interest in that keyword over a period of time and for a specific region. Users can search for trends by typing in the desired keyword, search term, or topic. Google Trends has a format similar to a search engine. Google Trends users can subscribe to an automated service that sends email updates on specific keywords on a weekly or monthly basis, which eliminates the need to carry out searches manually. Google’s service also provides information on topics and queries related to the keyword in question for a more global view of user interests. The data gathered by this tool are kept anonymous since no names or other personal information of the user behind each search are revealed. The service is available in every language supported by Google and is free of charge. This online tool was launched in 2006 to give users insights into user behavior and into their main interests by comparing the volume of searches over time and in specific areas. Google Trends is a service provided by Google and its main function is to analyze and compare data related to search queries. Figure: Google Trends - Author: Seobility - License: CC BY-SA 4.0
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